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Roger Goodell has signed a contract extension with the NFL.
The NFL commissioner has signed a new deal that will keep him at the helm of the league through March 2027. The announcement was made as the NFL owners meet in New York this week.
“The Compensation Committee updated the full ownership today that an agreement has been reached to extend Commissioner Roger Goodell’s contract for three years, through March 2027,” the league said in a statement Wednesday.
Goodell has made the league’s media partnerships a top priority, as he detailed in a Sept. 6 cover story for The Hollywood Reporter.
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The NFL inked rich media deals with NBCUniversal, Paramount, Fox, ESPN and Amazon in 2021 worth more than $110 billion, an extraordinary number that reset the standard for sports rights. But it also shifted more games to streaming, a strategic move to make them more accessible to cord-cutters.
“The technology is changing. The platforms are changing. The economy is changing. We have to be ahead of that strategy at all times so that we are where our fans are, on the platforms they want to be on,” Goodell told THR of the rights deals.
The NFL remains the biggest thing on TV, with its live games drawing an order of magnitude more viewers than any other programming, and the Super Bowl serving as a bona fide cultutral event, drawing more than 100 million viewers each year.
Of course, the NFL has found itself in controversial situations during his tenure. Most notably it dealt with new research around the game and concussions, and while the league has introduced new safety measures, the nature of tackle football makes it a challenging problem to solve.
It also found itself in the middle of the culture wars with players (most notably Colin Kaepernick) kneeling during the national anthem to protest police brutality. President Trump berated the league for the kneeling, framing the players as unpatriotic.
Goodell has been the NFL’s commissioner since 2006, and most recently signed a contract extension in 2017. He has worked for the league for 45 years.
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