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NBC Sports and Making Space Partner on Development Program for Disabled Talent

NBC Sports and Making Space have teamed on a new program aimed at increasing the presence of disabled talent within NBC Sports’ coverage and portfolio. Making Space, a technology and media company focused on supporting disabled, low income and traditionally underrepresented communities, will provide NBC Sports with a pre-trained talent pipeline for its properties and […]

Rick Cordella Named President of NBC Sports

NBC Sports has found its next leader. Rick Cordella, a 17-year NBCUniversal veteran, is being elevated to president of NBC Sports. Cordella has held several roles in the company during his tenure and is currently president, programming for NBC Sports and Peacock Sports. He’ll take over as head of the division from Pete Bevacqua, who […]

Dan Patrick Inks Contract Extension with NBC Sports, iHeartMedia (Exclusive)

Dan Patrick isn’t retiring just yet. The former ESPN anchor and radio host has inked a new multiyear contract extension with NBC Sports and iHeartMedia, which will keep his The Dan Patrick Show running through the end of 2027, he tells The Hollywood Reporter. Patrick had stoked some speculation about his future when he said […]

NBC Sports Chairman Pete Bevacqua Exits for Job at Notre Dame

In a major shake-up in the TV sports world, NBC Sports group chairman Pete Bevacqua will leave the company to become the athletic director for Notre Dame. Bevacqua, a 1993 graduate of the university, joined NBC Sports as its president in 2018. He previously served as CEO of the PGA of America. At Notre Dame […]

Peacock to Stream All 2024 Olympics Events Live In a Major Bet by NBCUniversal

NBC is betting big on broadcast TV and its Peacock streaming service for its 2024 Paris Olympics coverage, as it embraces more live coverage of the summer games. NBCUniversal said Thursday that it planned to stream all 2024 Olympics events live on Peacock next year, a first for the summer games (the pandemic-delayed Tokyo Olympics […]

The TV Advertising Market Is Slumping, But Sports Ads Are Booming

As major media, entertainment and technology companies downsize in search of better profit margins, a recurring theme has been advertising. In recent months, Warner Bros. Discovery CEO David Zaslav has called the ad market “very weak,” NBCUniversal chief Jeff Shell deemed it “shallow,” while Paramount topper Bob Bakish described it “cyclically tough.” But the difficult […]

Amid College Sports Cash Grab, Big 12 Hires WME Sports and IMG to Lead Media Strategy

The Big 12 college athletics conference is aiming to carve out a larger piece of the increasingly lucrative market for collegiate sports. With the Big Ten just signing an $8 billion deal with NBC, CBS, and Fox, and the SEC inking a $3 billion deal with Disney in 2020, the Big 12 is hoping to […]

NBC Stations Draft Matthew Berry and Peacock’s ‘Fantasy Football Pregame’

In a move opposite to what TV is used to seeing, a streaming series is making the move to broadcast. Fantasy Football Pregame With Matthew Berry has been picked up by 11 NBC-owned stations across the U.S., and will begin airing in major markets this Sunday after debuting on Peacock just a few days ago. […]

Tiger Woods, Rory McIlroy Form TMRW Sports Tech and Entertainment Venture With Former NBC Sports Exec Mike McCarley

Golf legends Tiger Woods and Rory McIlroy are getting into the technology and entertainment space, launching a new venture called TMRW Sports that they say will develop “progressive approaches to sports, media, and entertainment.” The duo are partnering with veteran sports media executive Mike McCarley on the venture, which counts former NBC Sports chairman Dick […]

NBC Sports Says Drew Brees Won’t Be Part of Network’s NFL, Notre Dame Coverage This Year

Drew Brees is officially done at NBC Sports after one year. NBC Sports chairman Pete Bevacqua said in a phone interview with The Associated Press that Brees will not be a part of the network’s NFL and Notre Dame coverage this year. The New York Post reported last month that the former quarterback would not […]

Al Michaels to Cover NFL Playoffs and Olympics For NBC Sports in “Emeritus” Deal

Al Michaels isn’t parting ways with NBC Sports after all. The longtime NFL play-by-play announcer may have left NBC’s Sunday Night Football for a new role at Amazon’s Thursday Night Football, but thanks to an unusual deal with the broadcaster, he will continue to appear on NBC’s airwaves as well. NBC Sports has named Michaels […]

NBC Taps Maria Taylor as Host of ‘Football Night in America’

Maria Taylor is the new host of NBC’s NFL pregame show Football Night in America. The broadcaster, who joined NBC Sports last summer, succeeds Mike Tirico, who was recently named the lead play-by-play announcer on Sunday Night Football. She had joined the program as a co-host last year. Football Night in America is one of […]